The People Behind REMaF
REMaF brings together researchers from five higher education institutions in four countries: TBS Education in France, the University of Milan in Italy, the Prague University of Economics and Business in Czechia, and the Jerusalem College of Technology and the Max Stern Yezreel Valley College in Israel. Each institution leads one work package of the project.
Meet Our Project Team
Avi Kay
Avi Kay (the initiator of this project) is a Senior Lecturer at the Lev Academic Center. His research revolves around how culture may impact attitudes and behaviors toward education and the workplace, with a particular focus on business ethics and on religion and spirituality in the workplace. His work has appeared in such journals as the Asian Journal of Business Ethics, Gender in Management, and Identity. He is also the author of the first Hebrew-language book on the development and implementation of organizational ethical codes.
Dušan Kučera
Dušan Kučera works at the Faculty of Business Administration, Prague University of Economics and Business, where he heads the Centre for Business Ethics and Sustainability Management. Trained in theology, philosophy and pastoral psychology in Czechia, Germany and the USA, he spent fifteen years as an HR manager in international industry. He has published on business ethics, sustainability, and spirituality and religion at work in journals such as Academia Letters, the International Journal of Management Education, and the International Journal of Religion & Spirituality in Society.
Zuzana Kvítková
Zuzana Kvítková researches tourism management, sustainability and responsibility in destination development, marketing, and online reputation management. She combines academic work with earlier managerial experience in hospitality and focuses on innovative teaching methods that build critical thinking. She managed an Erasmus+ project on online reputation management and a Visegrad Fund project on UNESCO sites, and co-edited a volume for Emerald Publishing.
Claudia Sartirana
Claudia Sartirana represents Toulouse Business School. Her research focuses on sustainability, innovation, business ethics, data science, and the application of quantitative methods to managerial and societal challenges. Alongside her academic activities, she has held leadership and consulting roles in the analytics industry, combining research excellence with extensive experience in teaching, project management, and AI-driven business transformation.
Yaron Schur
Yaron Schur is Professor and founding head of the Attentive Teaching Institute at the David Yellin Academic College of Education, Jerusalem, and formerly headed its M.Ed. programme in Teaching and Learning. A former physics teacher and high school principal, he developed the Thinking Journey and Attentive Teaching approaches to dialogic, mediated learning. His work appears in the International Journal of Science and Mathematics Education, School Psychology International, and Education Sciences, and he is the author of the recently published The Art of Attentive Teaching: Mediated Interaction, Dynamic Learning and Thinking Journey (Brill, 2026).
Lubna Tannous-Haddad
Lubna Tannous-Haddad is a Senior Lecturer in the Behavioral Sciences and Educational Counseling departments at the Max Stern Yezreel Valley College. She is a certified school counselor and a supervisor of school counselors. Her research focuses on psychological resilience, mental health, and the complex dynamics of positive psycho-social resources such as perceived social support and self-compassion within multicultural and diverse socio-ecological environments. She advances active-learning pedagogy and systematically integrates essential professional skills into higher education curricula. She has published in the European Journal of Psychotraumatology, the Journal of Counseling & Development, and Psychiatry Research.
Martin Viktora
Martin Viktora is a lecturer at Prague University of Economics and Business and researches public administration, procurement, state politics and policy, and qualitative and multi-method research. His project examines process and organizational innovation in court management and prison services in Central Europe. Publications include "Innovative Leadership – a Missing Puzzle in the Economic Administration of the Judiciary in the Czech Republic" and "Organizational and Process Improvements of Investment Processes Administered by Courts in the Czech Republic."
Lamberto Zollo
Lamberto Zollo is an Associate Professor of Management at the University of Milano where he teaches Digital Marketing and Innovation and Innovation in Marketing Channels on the English-taught MIE master's programme. His research covers business ethics, ethical decision-making and consumption, digital transformation, and entrepreneurship education. He has published in a wide range of journals including Business Strategy & the Environment, the Journal of Business Ethics, Journal of Business Research, and Technological Forecasting & Social Change. He is also the co-author of Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era (Palgrave Macmillan/Springer, 2023).
Interested in the Project?
If you teach Business Ethics, Corporate Social Responsibility or Sustainable Development and would like to follow the project, use its materials as they become available, or share your own teaching experience, we would be glad to hear from you.